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Organic Beef Demand is on the rise!

Organic Beef is Booming: Why Texas Ranchers Should Take Notice

Organic beef is no longer a niche product—it’s a fast-growing category with powerful momentum. According to the Organic Trade Association’s 2024–2025 Organic Market Report, organic beef sales surged 36.7% last year. That’s the highest growth rate of any food category—and the most significant gain in the organic beef market in 20 years.

This demand is fueled by consumers looking for:

Clean, hormone- and antibiotic-free protein
Animal welfare
Environmental stewardship

However, much of this market is currently being supplied by imports—primarily from Australia and Uruguay. That’s where Texas ranchers come in.

Texas Has the Cattle—Now It Has more Processors

Texas leads the nation in cattle production, yet very few certified organic beef operations have emerged in the state. The reason? Lack of access to certified organic meat processing facilities.

That’s now changing.

Two Texas processors are leading the way:

All Hale Meats near Wolfforth, close to Lubbock
Huse’s Country Meats in Malone, TX (east of Hillsboro)

Huse’s, a long-standing family-owned processor known for quality smoked meats, has recently become certified organic, thanks in part to rancher Larry Widman of Leafy Creek Farm. Larry helped initiate and complete the certification process so he could market his own beef—and he continues to assist other ranchers with organic slaughter scheduling.

To schedule your organic cattle for processing:
📧 widman@leafycreekfarm.com
📱 325-330-2170

Modeling Success: Open Range Beef in Nebraska

Texas ranchers can look to Open Range Beef in Nebraska as a blueprint. Run by Tim Goodnight, this company processes and markets organic beef across multiple channels—from retail and foodservice to private label and club stores. Their success proves that domestic supply chains can work—when producers and processors are aligned.

Contact Tim Goodnight 🌐 openrangebeef.com

Why Texas Is Ideal for Organic Beef

Texas has a unique opportunity:

Abundant native rangeland well-suited to low-input, organic grazing
Proximity to two certified organic processors
A central location to serve local, regional, and statewide markets

With the infrastructure in place, ranchers can now tap into the fastest-growing sector in organic food.

One potential outlet is Pederson’s Natural Farms in Hamilton, TX, known for high-quality natural meats. As supply increases, retailers like Pederson’s—and others—can become key distribution points for Texas-grown organic beef.

Could Tariffs and Trade Changes Open the Door Further?

While Australia and Uruguay currently supply a large share of organic beef imports, this supply chain is vulnerable to:

Global trade shifts
Export restrictions
Increased transportation costs
Potential U.S. tariffs on imported meat

As U.S. policymakers and trade organizations review food security and prioritize resilient domestic supply chains, we may see fewer imports and greater opportunities for U.S.-based production. That’s good news for ranchers with the capacity to go organic—and for consumers looking for American-grown, organic, and ethically raised meat.

Next Steps for Ranchers

If you’re in Texas and run a cow-calf, grass-fed, or finished beef operation, now is the time to:

Explore organic certification of your pastures and practices.
Connect with a certified processor like Huse’s or All Hale Meats.
Develop local markets—co-ops, farm stores, health food outlets, and online direct-to-consumer sales.

This isn’t just about beef—it’s about building a more local, more ethical, and more profitable Texas-based food system.

Oregano Essential Oil: A Natural Solution for Boosting Health and Performance in Organic Livestock

In organic livestock production, finding effective natural alternatives to synthetic inputs is both a challenge and an opportunity. Recently, I came across two compelling articles in Bovine Veterinarian magazine that shed light on the potential of essential oils—particularly oregano oil—as substitutes for synthetic feed additives like ionophores. The November/December 2024 edition featured Maureen Hanson’s article, “OREGANO: Not Just for Pizza Anymore,” which explored oregano essential oil as a natural alternative.¹ Similarly, the March/April 2025 issue included Hanson’s follow-up piece, “Hello Essential Oils and Goodbye Ionophores?”² These articles highlighted emerging research suggesting essential oils could be a potential livestock production enhancement and when you get two articles on the same subject you begin to notice!

Why Replace Ionophores?

Ionophores are antimicrobial compounds commonly used in conventional livestock production to manipulate rumen microbial populations. For example, monensin—a widely used ionophore—improves feed efficiency and daily weight gains by promoting favorable rumen fermentation. However, ionophores are prohibited in organic systems due to their synthetic nature and concerns about antibiotic resistance. Consumer demand for cleaner food has also prompted scrutiny of ionophore use in several countries.

For organic producers, this presents a challenge: how can we maintain or improve herd performance and health without compromising organic standards or animal welfare? This is where essential oils are gaining attention as viable alternatives.

Essential Oils Show Promise in Cattle

A recent study led by Dr. Jaymelynn Farney at Kansas State University³ evaluated the use of essential oils in stocker cattle diets. In this trial, 281 steers were divided into two groups: one group received minerals with an ionophore (monensin), while the other received minerals containing a proprietary blend of essential oils—including garlic, oregano, cinnamon, lemongrass, and capsaicin.

The results were strikingly similar:

Cattle fed essential oils gained an average of 2.13 pounds per day over 90 days.
Cattle fed ionophores gained 2.15 pounds per day.
Mineral intake and total weight gain were nearly identical between groups.

Interestingly, the essential oil mix was slightly less expensive than the ionophore mix. While no significant differences in cattle behavior were observed, Farney noted a mild increase in heart rate among cattle fed essential oils—a potential indication of vasodilation (increased blood flow), which is a known effect of certain essential oils.

Oregano – Origanum vulgare, also known as wild marjoram

Improving Calf Health with Oregano Oil

On the dairy side, a study conducted at Aristotle University in Greece⁴ investigated the use of oregano essential oil to combat diarrhea in newborn Holstein calves. Neonatal diarrhea is a common issue for dairy producers, especially those adhering to organic standards that restrict antibiotic use.

In this study:

Calves treated with a daily oregano oil drench for their first 10 days of life experienced fewer days with diarrhea.
Treated calves had lower overall diarrhea severity and shorter illness duration.
The need for antibiotics and supportive therapies was significantly reduced.

These findings are particularly relevant for organic dairy producers who often face challenges maintaining calf health without relying on conventional medications.

Practical Takeaways

So that you can get a general idea of the approximate amounts these studies are using when feeding oregano essential oil.

For Dairy Cows

Recommended dosage is 15 ml/day/cow for 28 days.

Product Price: A quart (946 ml) of Orego-Stim Liquid costs $35.
Daily Cost per Cow: 15 ml/946 ml × 35 = $0.550 per day per cow.
Total Cow Cost – 28 Days Treatment × $0.550/day = $15.54 per cow

For Dairy Calves

Product Price: A quart (946 ml) of Orego-Stim Liquid costs $35
Maintenance Dosage: 2 ml/day/calf mixed into milk until weaning.
Extra Support Dosage: 10 ml/day/calf for 10 days, followed by 2 ml/day/calf until weaning.

Daily Cost per Calf

Maintenance: 2 ml/946 ml × $35 =$0.074 per day per calf
Extra Support: 10 ml/946 ml × $35 = $0.37 per day per calf

Total Cost for Weaning Period (56 days)

Extra Support Dosage: 10 days at $0.370/day = $3.70
Maintenance Dosage: Remaining 46 days at $0.074/day = $3.40
Total Cost: $3.70 + $3.40 = $7.10 per calf

Replacing Monensin with Oregano in Grower Diets

Another study by researchers in China⁵ examined oregano essential oil as a replacement for monensin in grower diets for weaned Holstein bulls over a 240-day trial. Bulls fed oregano oil achieved weight gains comparable to those fed monensin. However, when both oregano oil and monensin were administered together, performance decreased—suggesting an antagonistic interaction between these two compounds.

This finding underscores the importance of using oregano oil as a standalone tool rather than combining it with synthetic additives (monensin).

Why This Matters for Organic Producers

These studies offer promising insights into how essential oils can support health and productivity in organic livestock systems. Specifically:

Essential oils naturally promote rumen fermentation.
They help reduce disease pressure, such as calf diarrhea.
They align with consumer preferences for natural products.
When derived from non-synthetic sources, they comply with USDA organic regulations.

Additionally, the Kansas State trial demonstrated that essential oils can be cost-effective compared to conventional feed additives like ionophores. However, it’s important to note that outcomes may vary depending on factors such as livestock species, diet composition, management practices, and sourcing of essential oils.

Considerations Before Adopting Essential Oils

While these findings are encouraging, producers should approach essential oils with careful consideration:

Efficacy: Results may vary depending on formulation quality and livestock conditions.
Cost: Although some trials suggest cost savings, market variability could affect affordability.
Regulatory Compliance: Ensure that any essential oils used meet USDA organic certification requirements.
Potential Risks: High doses or improper formulations could lead to toxicity or unintended interactions with other feed components.

Further research is needed to fully understand how essential oils perform across diverse production systems, but these results do hold promise!

Where to Learn More

If you’re interested in experimenting with essential oils in your operation, here are a few extra resources:

Calsamiglia et al., 2007. “Essential oils as modifiers of rumen microbial fermentation.” Journal of Dairy Science.⁶
Greathead, 2003. “Plants and plant extracts for improving animal productivity.” Proceedings of the Nutrition Society.⁷

References:

Hanson, Maureen. “Oregano: Not Just for Pizza Anymore.” Bovine Veterinarian, November/December 2024. ↩︎
Hanson, Maureen. “Hello Essential Oils and Goodbye Ionophores?” Bovine Veterinarian, March/April 2025. ↩︎
Farney, J.K., et al. (2025). “Effects on Stocker Steer Performance While Consuming Essential Oil or Ionophore Minerals.” Kansas Agricultural Experiment Station Research Reports, Vol. 11: Iss. 1. ↩︎
Katsoulos, P.D., et al. (2017). “Evaluation of the in-field efficacy of oregano essential oil administration on the control of neonatal diarrhea syndrome in calves.” Research in Veterinary Science, 115:478-483. ↩︎
Wu, J., et al. (2020). “Dietary supplementation with oregano essential oil and monensin in combination is antagonistic to growth performance of yearling Holstein bulls.” Journal of Dairy Science, 103(9):8119-8129. ↩︎
Calsamiglia et al., (2007). “Essential oils as modifiers of rumen microbial fermentation.” Journal of Dairy Science ↩︎
Greathead, (2003). “Plants and plant extracts for improving animal productivity.” Proceedings of the Nutrition Society. ↩︎

What the Haney Test Revealed: Biological Benefits of Cover Crops in Action

Over the past few weeks, I’ve written about what cover crops like Sunn Hemp, Tepary Bean, and Cowpea leave behind in the soil and how their nutrient contributions stack up in standard soil tests. But it wasn’t until we looked at the Haney Soil Test results from March 2025 that we could truly see the biological influence each of these summer cover crops had on the soil. In this post, I’m sharing new insights drawn from those results and why I believe every grower should consider this test when evaluating cover crop performance.

Why the Haney Test?

Unlike standard chemical soil tests that only measure nutrient availability, the Haney Test adds a biological lens. It measures microbial respiration (CO₂-C), available organic nitrogen (Haney N), and gives an overall Soil Health Score. These indicators help us understand how biologically active the soil is and how much of the nutrients are likely to cycle into plant-available forms.

For organic and sustainable systems, this is vital. We’re not just feeding the crop—we’re feeding the soil.

All Plots Started Equal

Just to set the stage: all test plots had a rye cover crop terminated in early spring 2024 and were kept bare and weed-free through summer. The only difference among plots came when Sunn Hemp, Tepary Bean, or Cowpea was planted in August 2024. The check plot remained bare.

The Biological Winners and Stragglers

Here’s what the Haney Test results (click here to see reports) show:

Sunn Hemp had the highest CO₂-C (43.21 ppm), strong Haney N (74.74 lbs/ac), and the highest Soil Health Score (9.41). It fed the microbes and left behind a soil system ready to cycle nutrients. If you’re planting a high-demand crop like corn or grain sorghum, Sunn Hemp sets the table biologically.
Cowpea followed closely with a CO₂-C of 32.08 ppm, Haney N of 71.50 lbs/ac, and a Soil Health Score of 7.80. Reliable, balanced, and consistent—it’s a solid choice for improving soil function while conserving moisture and nutrients.
Tepary Bean, despite good forage quality and tissue N content (3.02%), showed low microbial activity (CO₂-C of 13.75 ppm) and the lowest Soil Health Score (6.43). It may decompose slower or produce compounds less favored by microbes. That’s not necessarily bad—it might serve longer-term fertility, but it’s not the best option for short-term nutrient release.
Check Plot (bare fallow) showed high mineral N (83.73 lbs/ac) and decent CO₂-C (37.14 ppm), but that’s misleading. There was no cover crop to feed soil life or cycle nutrients—just unutilized residuals from last year. Long term, this approach does not build soil health.
Click here to read a summary report – Summary of Soil Samples

What This Means for Growers

The biological boost from a cover crop can be measured and managed. Without the Haney Test, we’d only be guessing how much nitrogen or biological activity remains from cover cropping. We tell growers: don’t plant blind—use this test to make more informed fertility and management decisions.

Sunn Hemp again proved why it’s a leading summer cover crop for southern systems. Cowpea is a great second choice when water is limited or biological stimulation is still desired. Tepary Bean may have a role in longer rotations but isn’t the best for quick turnover systems.

Final Thought

We use cover crops for more than just erosion control. They’re engines of soil biology, nutrient cycling, and resilience. The Haney Test gives us a dashboard to read those engines.

If you’re not already using it, this is your sign: test for biology, not just chemistry.

Personality Plus: Building Resilient Organic Dairy Cows from Day One

I take the Bovine Veterinarian Magazine and appearing in the March/April 2025 edition (picture below) was this interesting article on dairy calf personality by Maureen Hanson. The article rang all kinds of “bells” for me because organic dairy production requires more than just certified feed and pasture. It demands a different kind of cow—one that can thrive with lower intervention, recover from stress without antibiotics, and mature into a productive milking animal under the constraints and values of organic systems. Maureen Hanson wrote her article based on a 2024 peer-reviewed study from the University of Kentucky (Journal of Dairy Science, https://doi.org/10.3168/jds.2023-24257)¹ and this study offers a compelling new tool for organic dairy production: personality-based calf selection.

Bovine Veterinarian – March/April 2025

Calf Personality Predicts Future Performance

In the study, 49 Holstein calves were assessed using a series of behavioral tests designed to evaluate their responses to novelty and stress. Through principal component analysis of their behavior, researchers identified three personality traits:

Fearful: slower to approach novelty, more time spent being alert but not engaging
Active: higher movement across all tests, more physical exploration
Explorative: more interaction with objects and environment, less time inactive

These traits were then statistically correlated with detailed data from automatic calf feeders and wearable accelerometers tracking feeding behavior and activity. The results were striking:

Active calves consumed more starter grain, reached intake benchmarks earlier, and had significantly higher average daily gain (ADG) across all periods.
Explorative calves, surprisingly, had lower starter intake and lower ADG specifically during the weaning period.
Fearful calves showed no consistent associations with feed intake or growth but were clearly slower to engage with novel environments—a potential early marker for stress sensitivity.

Implications for Organic Dairy: Observation is Prevention

Organic systems are built on the foundation of preventive health, yet many dairy owners and managers are disconnected from the earliest stages of calf development. Calf rearing is often delegated to extremely capable managers but often few of the decision-makers (probably you since you are reading this) spend the time to observe how calves respond to their first illness, their first separation, or their first group housing experience.

This study confirms that those early responses matter. Calves that are more active adapt better to weaning and start feeding more quickly, leading to stronger growth and rumen development—two key goals in organic dairy management. Explorative behavior, meanwhile, may suggest curiosity but could signal greater sensitivity to changes, especially during stressful transitions.

You Can’t Manage What You Don’t Observe

The beauty of this research is that it doesn’t require high-tech tools to be useful. Yes, wearable accelerometers and automated feeders give precise measurements, but a skilled observer can spot:

Calves that hesitate or vocalize excessively when encountering new objects or people
Calves that walk their pens often versus those that stand still
Calves that seek out grain early versus those that delay

Even 20 minutes per pen per day, using a simple observation sheet for behavior categories like “explores new object,” “approaches person,” or “walks pen,” could help identify high-potential calves for organic dairy production systems.

A Call to Action for Organic Dairy

Early-life behavior should become part of calf selection and culling decisions in organic systems. Just as we select against structural flaws or poor production genetics, we should begin identifying calves whose temperament makes them a poor fit for organic environments. Resilience (something of extreme importance in organic dairying) is not just physical; it is behavioral.

These steps can help producers:

Reduce calfhood mortality and illness
Improve long-term health and lifetime milk production
Target breeding decisions for greater resilience
Stay within the boundaries of organic treatment rules

The goal isn’t just healthier calves. It’s to create a herd that is biologically compatible with organic practices. Personality is not just a curiosity. It’s a management tool. And for organic dairy, it might be one of the most important ones we haven’t been using.

Appendix: Early-Life Calf Behavior Observation Checklist

Use this tool I developed during the first 10–14 days of life (or whatever fits your operation) to assess each calf’s temperament and adaptability. Score each behavior during structured (regular) observation sessions or low-stress test scenarios (not when moving to a new pen!). Click: Calf Behavior Tool

Observation Category	Behavior Description	Scoring Notes
Novelty Approach	Time to approach a new object (e.g., colored bucket, ball) placed in pen	1 = avoids; 2 = cautious/slow; 3 = approaches/touches; 4 = immediate interest
Response to Human	Reaction when person enters pen or stands nearby	1 = flees or hides; 2 = freezes; 3 = moves away calmly; 4 = approaches or investigates
Pen Movement	General movement over 10 minutes	1 = mostly stationary; 2 = some walking; 3 = walks frequently; 4 = constant movement
Play Behavior	Jumps, kicks, head butts, or frolics	1 = none; 2 = rare; 3 = moderate; 4 = frequent
Vocalizations	Calf vocalizes when alone or during change (e.g., feeding or handling)	1 = silent; 2 = occasional; 3 = frequent; 4 = constant/loud
Feeder Interest	Time to discover starter grain or milk feeder	1 = delayed; 2 = average; 3 = quick; 4 = immediate curiosity

Score each calf twice during the observation window to account for variability. Calves with consistently high scores in movement, feeding curiosity, and play behavior may be more biologically suited to organic dairy systems. Those with consistently low or fearful responses may require extra care—or may be poor candidates for organic retention.

Woodrum Setser, D., Proudfoot, K., Costa, J.H.C., Marchant-Forde, R.M., Bewley, J.M., & Cantor, M.C. (2024). Individuality of calves: Linking personality traits to feeding and activity daily patterns measured by precision livestock technology. Journal of Dairy Science, 107(5), 4512–4527. https://doi.org/10.3168/jds.2023-24257 ↩︎

What Do Cover Crops Leave Behind? Comparing Sunn Hemp, Tepary Bean, and Cowpea

This past fall, we let our warm-season legumes—Sunn Hemp, Tepary Bean, and Cowpea—grow as long as the season allowed. Since we planted late, we hoped for a long fall, and thankfully we got one. Each crop reached full maturity, including seed set, about two weeks before a freeze finally stopped all aboveground growth. That’s when we collected the forage samples—at peak biomass and nutrient accumulation, just before decomposition began.

These samples, along with earlier soil tests from the same plots, gave us a snapshot of how each forage performed in terms of nutrient cycling and potential soil improvement.

Crude Protein: A Quick Look at Forage Quality

One of the easiest ways to relate cover crop nitrogen content to livestock feed value is by converting it to Crude Protein (CP) using the standard multiplier:

Crude Protein (%) = Nitrogen (%) × 6.25

Crop	Nitrogen (%)	Crude Protein (%)
Sunn Hemp	3.04	19.0
Tepary Bean	3.02	18.9
Cowpea	2.62	16.4

All three crops delivered respectable CP levels. Sunn Hemp and Tepary Bean were just under 19%, making them excellent options for grazing, hay, or green manure. Cowpea was slightly lower but still solid at 16.4%.

Nutrient Accumulation: What the Plants Took Up

These legumes not only fixed nitrogen—they also scavenged and stored other critical nutrients. Here’s a quick summary of key nutrients in the biomass at the time of harvest:

Nutrient	Sunn Hemp	Tepary Bean	Cowpea
Phosphorus %	0.21	0.17	0.15
Potassium %	1.62	1.37	1.16
Calcium %	1.25	1.41	0.94
Magnesium %	0.47	0.35	0.27
Sulfur (ppm)	2,483	1,766	1,603
Zinc (ppm)	34	21	16
Iron (ppm)	59	243	68
Manganese	30	22	27
Copper	10	9	8
Boron	24	16	19

What Stood Out

Sunn Hemp was the most balanced nutrient accumulator, with strong numbers in phosphorus, potassium, magnesium, and trace minerals like zinc and boron. It had the highest sulfur and copper as well.
Tepary Bean stood out for iron, with 243 ppm in the tissue—much higher than the others.
Cowpea showed lower uptake in most nutrients but still delivered usable protein and respectable mineral content.

These Cover Crops Don’t Just Grow—They Mine the Subsoil and Feed the Topsoil

Our recent soil tests confirm this. For example:

Magnesium and calcium levels rose significantly under Cowpea, even though the forage tissue levels were lower than in Tepary Bean or Sunn Hemp. This suggests slow, steady mineralization of residues.
Sunn Hemp left higher sulfur, zinc, and boron levels in the plant tissue, and five months later, those nutrients are becoming more available in the soil, contributing to fertility for the next season.
Phosphorus availability dropped slightly, especially in Cowpea plots, indicating that some P may still be tied up in decomposing roots or surface residues—but will likely continue releasing over time.

This delayed but strategic nutrient release is one of the reasons we emphasize cover crops not only as temporary fixes, but as seasonal tools for long-term soil fertility.

Takeaways for Organic Producers

These results highlight how cover crops can build both soil and have forage value. Even after seed production, these legumes held onto good nutrient density. If you’re grazing, cutting for hay, or planning a green manure termination, these crops offer real value beyond just nitrogen fixation.

Sunn Hemp may be the best all-around soil builder.
Tepary Bean could be ideal where iron uptake is a priority.
Cowpea, while slightly behind in nutrient concentration, is still a useful, fast-growing legume that fits well in diverse rotations.

One of the lesser-appreciated benefits of warm-season legumes like Sunn Hemp, Tepary Bean, and Cowpea is their ability to act as biological nutrient pumps. With their deep and aggressive root systems, they draw up nutrients from deeper layers of the soil profile—nutrients that would otherwise remain unavailable to shallow-rooted crops.

What makes this process even more valuable is the timing of nutrient return. These plants don’t immediately release what they’ve gathered. Instead, after several months, the decaying plant material released those deep-stored nutrients onto the soil surface, right where the next crop can use them.

Robotics for Field Crops?

I have had many opportunities lately to present programs that focused on many aspects of organic and regenerative agriculture and one of my favorite slides is one of Greenfield Robotics and their “yellow” robots working through a row crop field. In fact, I have had a few folks asking about a demonstration of these robots or even a tour to the company in Kansas (Texans don’t mind driving if it is to look at farm equipment!).

Greenfield Robotics was the first company I have seen that has a self-propelled piece of equipment that works in row crops which is by far the majority of the crop acres we need this technology to work on. This equipment also works down the row and keeps working night or day. Just check out the company video below they did just 6 months ago.

I am excited that companies are moving in this direction and that we are starting to see more of them develop technology that will change agriculture for row crop farmers. I was asked to visit about another company getting into this area, Aigen AI Generated Robotics has been doing some development work in sugar beets the Dakotas’ and cotton in California. They have reached out about some possibilities for some research/demonstration work in Texas cotton, in particular organic cotton.

Aigen will deliver, run and maintain the robots throughout the season taking the technical hassle out of the growers’ hands. As I explained to a farmer the other day, until these companies get all the ‘kinks’ out of the system and the technology get better and better developed, leasing the service is probably the best option.

Check out the Aigen YouTube channel for what is coming down the road!

Enjoy some of the other pictures of robots working!! Kinda fun to watch and to think about for Texas farmers – organic and regenerative.

Here is another Robotics Company

The picture above is of the Carbon Robotics LaserWeeder G2 1200 designed for row crops. This is a 16-row model if I counted correctly!

Recently Carbon Robotics was the third company to contact me about their new units for row crops. They are a big player in the vegetable industry in California, but they reached out lately to tell me about their newest addition for row crops. Carbon Robotics utilizes both lasers and computers to zap the weeds and not the crop. Laser weeders are a great idea but they have typically been slow and very expensive. As with most technology it is getting better and cheaper. According to the company they believe they can be as competitive as conventional weed control chemicals per acre.

Check out their latest G2 LaserWeeders here: Carbon Robotics